The Evolution Of Sportswear

As early as the 19th century, people were already wearing sportswear suitable to that era and environment when it came to sports like tennis and archery. But now sporting fashion has come a long way with sportswear designers creating items for all kinds of consumers where they can find many different styles, as well as with unisex clothing.

The Need For Special Sportswear

Just like anything else, when the world moves forwards and become more modern the need for change arises. Fashion has always been evolving for years with more acceptance and open mindedness. With sportswear the ease of movement is very important so that the athlete or player can go about their game without any hassles – and the material should not be scratchy or uncomfortable. By the 1950’s sportswear had become more important when the material spandex was created. 

Practicality Helps With Performance

The ideal sportswear for professionals is generally more practical, with dark or bright neon colours being used. Now sportswear has even been designed to suit the temperature so that the athlete can feel more comfortable and not let freezing cold or warmer temperature affect their training and workout sessions. For example many sportswear brands have paid attention to sporting movement and physical wellbeing when designing clothing – such as 2XU and descente t-shirts clothing has become very popular among athletes and those who are in the fitness industry.

Feeling Fashionable and Sporty

Sportswear also has made its way into the fashion industryespecially in the 1980’s where tights, head bands and bright colours were a big part of that era. Now top athletes even promote sporting brands and are the faces of some of them. Some of the top sporting brands such as Nike, Fila or SKINS online stores will often display their latest cutting edge designs and are quite competitive in the sporting industry.

Sports and Fashion Together

With two of the most competitive and passionate industries that are constantly evolving, there will always be new and innovative ventures that will be created when new consumer needs arise. For example, tennis outfits for women in the 1900s consisted of long skirts but now shorts or tennis skirts are modern and promote easier movement. Brands like Lacoste that started out as a sporting brand with their polo shirts became a popular enough for casual wear and are even a part of the fragrance industry now. Even the Skechers footwear brand made its way into late 1990’s and early 2000’s fashion with celebrity endorsements and different colourful styles.

Author Image
Becky Stine